June 30, 2020

How To Make Sure Your Property Stands Out Online

If you want to sell your property relatively quickly, you need to have a presence online. The COVID-19 crisis just increased the importance of having online listings since fewer people can conduct in-person showings. Just having an online listing in and of itself isn’t enough. You need to make sure that you are having professional photos, be detailed about your listing, and use social media effectively. Here is how you can make sure that your property gets the online recognition that you deserve. Let’s get started:

Make Sure You Have Professional Photos

When you are selling your property online, you need to make sure that you have clear, professional photos. These have to be attractive photos that intrigue potential buyers. Make sure that you have good lighting in each of the rooms, or that there is enough natural light to make things work. You also want to make sure that the rooms aren’t empty. Having furniture in the shot makes the home look more friendly. Having dimly lit photos, or photos from an inferior camera, can make it that much harder to sell your property. 

Use Social Media Effectively 

Today, millennials are the biggest new entrant into the real estate market. And this demographic is increasingly finding information about what they want to buy on social media. Everything from clothes, vacation packages, and yes, real estate. You need to make sure that you are using social media effectively so that you are getting your property in front of the eyes of prospective buyers. You may want to work with a social media marketing firm who has experience in this arena. 

Be Detailed

If someone is interested in your property, they’ll want to get more details in the listing. Even if you have great looking photos, if you don’t have detailed copy, then people may lose interest. Take the time to tell interested parties about when the home was built. Highlight its strengths, like a kitchen or bathroom remodel. Highlight the strengths of the community, such as the schools or the local entertainment. 

There are some homeowners who don’t want to go through the hassle of completing an online listing or writing up a detailed description for their property. If you fall into that camp, you can still sell your home. Just give 4 Brothers Buy Houses a call. At 4 Brothers Buy Houses, we’ll purchase your property cash. We can provide you with a free, no obligation quote. That way, you can sell your property on your own timeline. No need to rush. No need to hire a real estate agent. And no need to create an online listing. Contact us today, we’re looking forward to helping you sell your home on your own terms.