September 9, 2020
More people than ever are using social media in order to sell their homes. Instagram can be a tremendous asset. By engaging with hashtags, utilizing Instagram Stories, and posting quality content, you can attract interested buyers. The key is to post about things that your target audience enjoys, in addition to photos and information about your home.
With the social media boom of the last decade, tens of millions of people across the country are using platforms like Facebook, Instagram, and Twitter everyday. Instagram has become especially popular as a photo sharing service. But Instagram isn’t just for kids sharing photos of parties. It has increasingly become a platform for shopping for clothes, vehicles, and yes, even houses. Real estate agents and even homeowners themselves have begun using Instagram to reach out to prospective buyers and give interested parties a closer look at their property. Here is how you can use Instagram to help you make a sale.
Don’t Only Post About Your Home
The first rule to having a successful Instagram account is not to be too one dimensional. Your goal may be to sell your property, but to do that, you’ll need to build an audience. And your audience wants diversified content. So that means you may want to add some photos of your community. Add in some pictures of nearby amenities and attractions. Talk some about the nearby schools. Highlight your home, but make sure that you are also talking about the other reasons why someone may want to move into your neighborhood.
Use Hashtags And Stories Effectively
In order to reach your audience, you need to know what they are talking about. Do some research and find out what your target buyers are interested in. Then you can start being active in those hashtags in order to help build your following. You’ll also want to use Instagram Stories effectively. Instagram Stories are short posts that only stay active for 24 hours. These posts are a great way to post short videos and engage with your followers on a more personal level.
Engage With Other Accounts
This one is key. It is good practice to engage with other accounts and to like and share their posts through your stories. Engaging with other accounts encourages them to do the same with your posts. And the more engagement your posts get, the more likely they are to get seen by prospective buyers. You can start by engaging with other local community pages, but you may also want to look at engaging with general real estate pages as well.
Instagram can be a good tool for helping homeowners sell their property. But it can be difficult to learn how to use, especially if you aren’t familiar with social media to begin with. If you don’t want to learn how to use Instagram, you can call 4 Brothers Buy Houses. Our team will help you to sell your property for cash so that you can get the money that you deserve, when you want it. You can avoid the traditional lengthy sale process. When you work with 4 Brothers Buy Houses, you can sell your property in as little as a month. Give us a call today!